B Together

B Together

London, UK

Holland Harvey delivered family focused members club, B Together, in St John's Wood, revitalising a prominent building on the high street through conservation and adaptive reuse. The project unites a collection of disparate spaces to create a scheme that supports a mix of uses, characteristic of the conservation area it sits within.

A large conservatory was constructed to the rear of the building, accommodating a member’s lounge connected to a nursery space, allowing both parents and children to enjoy the space together.

The club entrance on St. John's Wood High Street © Nicholas Worley

The member's lounge is withing a newly constructed conservatory to the rear © Nicholas Worley

The bar in the member's lounge © Nicholas Worley

The member's soft play © Nicholas Worley

Yoga studio © Nicholas Worley

Art studio © Nicholas Worley

Axonometric concept image of the nursery

Early Years

On the first floor, an Ofsted accredited nursery offers progressive early years learning in a space designed to promote learning through play and exploration, including principles of environmental awareness. Custom joinery and creative use of recycled and sustainable materials have been used to create a playful environment for the children to explore and engage with their surroundings.

© Nicholas Worley

The nursery © Nicholas Worley

The children's lunch table © Nicholas Worley

Nursery bathrooms

Alongside the nursery, this floor also hosts a number of different uses including co-working space and private meeting rooms encouraging flexible working alongside parental responsibilities. Studios for art, yoga and meditation classes provide additional respite for members. A new stair was inserted into a void that cuts through the first and second floors of the building, providing a dramatic link between these member spaces.

The space offers facilities that cater to all ages, centred around the notion of the family spending time together. On the ground floor, a public restaurant and retail space open onto the light filled conservatory, which hosts cooking school specialising in zero waste cooking techniques.

Co-working space © Nicholas Worley

Co-working © Nicholas Worley

A new central stair links the key spaces © Nicholas Worley

Feast - a zero waste public restaurant on the ground floor © Nicholas Worley

Rear atrium seating in Feast © Nicholas Worley