Holland Harvey has been working with Gymnasium, a community-focused gym, delivering multiple sites across London for the brand. The projects seek to enhance the social experience of visiting the gym, guided by principles of openness and inclusivity.
Each gym looks to provide three fitness studios, each with its own identity corresponding to its offering: Compete, Stronger and Athletica. These are programmes created by, and unique to, Gymnasium, and each incorporates different methods, equipment, and class sizes.
The bold colours and lighting design of each studio embody the personality of the class and its instructors.
